Beyond the Balance Sheet department looks at the

Mercedes Benz

The Latest Look at the Cars of the Stars via [msnautos]

To some, BMW seemed a bit out of touch with hard times when it rolled out an exuberant ad campaign called this year. Turns out, the ad campaign is fake louis bag in tune with the opportunities BMW and other luxury brand makers anticipate as the recession fades.

Last year was the worst year ever for global luxury goods, with worldwide sales falling 8%. But in a look at the world most valuable luxury brands, Forbes identifies 10 that are poised to thrive in better economic times. These brands, including BMW and Louis Vuitton, share some qualities that help cheap replica handbags keep them strong even when wealthy consumers are curtailing spending.

Few brands can sell luxury as a necessity and get away with it like Porsche. A recent ad for the new replica designer handbags Porsche 911 reads: strain to think of something else that has stayed this true to its ideals for 46 years. You come to the realization that www.dolabuy.su , in the age of the superfluous and superficial, the unrooted and the unserious, the 911 is necessary. Very necessary. The Porsche 911. There is no substitute. Beyond the Balance Sheet department looks at the numbers behind the numbers ways of analyzing companies that are different from the usual metrics, such as book value and earnings. To identify the Platinum Brands among luxury goods, we looked at more than 30 leading brands in autos, retail, fashion and accessories to determine the world most valuable. We leaned on Jeffrey Parkhurst Perfect Quality Louis Vuitton Replica , managing director of business strategy fake designer bags at WPP ( WPPGY news people ) owned media agency Mindshare, to help value these brands.

The first step was to determine earnings before interest and taxes for each brand. Forbes averaged those earnings over the past three years and subtracted from earnings a charge of 8% of the brand capital employed, figuring a generic brand should be able to earn at least 8% on the capital employed.

Forbes applied the maximum corporate tax rate to that net earnings figure. Next, it allocated a percentage of those earnings to the brand based on the role that brands play in that industry. Brands Perfect Quality Louis Vuitton Replica are crucial when it comes to apparel and perfumes, but not so much, say, with airlines. Pricing and location are more important for them. To this net brand earning number, replica louis vuitton bags we applied the average price to earnings multiple over the past three years to arrive at the final brand value. For privately held outfits we applied an earnings multiple for a comparable company.

The companies that came out on top on our list of most valuable luxury brands fared reasonably well last year, one that was disastrous for many companies. Sales of Louis Vuitton, the marquee label of parent company LVMH, rose more than 10% in 2009 to $6.3 billion, despite the recession. Brand sales, which represent 75% of the fashion and leather goods segment of the company, had double digit growth in the first quarter as well.

What helps set some of these brands apart? The makers Discount Replica Louis Vuitton Bags of the world top luxury brands don apologize for the sky high price tags attached to their products. LVMH Louis Vuitton, for one, has never discounted a single item, citing customer loyalty and product value as its reasons. That makes sense: Why would a customer pay full price for an item if they knew that in three months it might be had for 25% less?

Even when the top luxury companies introduce less expensive offerings, they often don advertise the price. When introduced its C Class, its most affordable sedan, it emphasized that it is a product of 100 years of German engineering, a key brand message. And most of the most valuable brands kept advertising during the recession: Louis Vuitton, for one fake designer bags , rolled out a celebrity flecked campaign. In one print ad, dancer Mikhail Baryshnikov stands on a platform barefoot while photographer Annie Leibovitz watches him from the Fake Louis Vuitton Replica Bags floor.

The makers of the world most valuable luxury brands know that a good portion of their future sales will come from emerging markets, especially China, where sales in the luxury goods market expected to increase 15% there this year, says Bain.

Asia being the growth market for luxury players, brands will tailor their product offerings to meet the needs of more diverse customer segments, says Claudia D Milan based replica louis vuitton partner at Bain.

Tibetan Mastiff becomes world priciest dog: Chinese woman pays $600,000

A woman from Northern China has just taken delivery of what has reportedly become the most expensive dog in the world for which she paid 4 million yuan, or about $600,000. millionairess has reportedly been searching for the perfect dog for years. This dog, which she spotted in Yushu made the grade. “Gold has a price,” she said, “But this Tibetan mastiff doesn’t.”

Upon its arrival in Xi airport, the 18 month old Tibetan mastiff,Yangtze River Number Two was greeted by dog lovers waving welcome banners. According to reports, the dog owner, identified only as Mrs. Wang, arranged for a motorcade of 30 black cars led by two sports utility vehicles to transport the canine to its new home in style. The dog welcome crowd was so large and lavish, that passersby gathered round thinking a human celebrity was in their midst.

In China, this cheap louis vuitton bags from china ancient breed goes by nicknames such as “Miraculous Beast”, “Number One Dog” and “Antique Dog.” Buddha and Genghis Khan kept them high quality designer replica handbags as companions. Marco Polo wrote of seeing them in the Orient. They are fabled to play a huge part in maintaining ecological balance (both spiritually and physically) in their native habitat, the Tibetan Plateau, where sadly, they are now quite rare.

With fewer than 160 pure bred descendants of the original Tibetan mastiffs currently in existence, these dogs are certainly rare. dog watchers are certainly a new phenomenon in a land where keeping dogs as pets was banned under the reign of Mao Zedong who described dog owners as time wasters. Large dogs are still outlawed in Beijing where it is illegal to register a dog larger than 35 cms (13 inches). Dog ownership in general is reserved for the wealthier population in cities like Beijing, where the annual license fee can run as high as 1,000 yuan or ($150) an astronomical sum for the city’s blue collar workers (textile workers’ salaries averaged averaged less than 20,000 yuan or $5,689 in 2008).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Create your website with WordPress.com
Get started
%d bloggers like this: